What Is Private Label Eyewear and Why Does It Matter?

If you’ve ever thought about launching your own eyewear line but felt overwhelmed by the idea of designing frames from scratch, private label eyewear might be exactly what you need.

Private label means you can put your brand name on ready-made frames—with your logo, your packaging, and your marketing—without needing to develop a full product from the ground up. It’s fast, affordable, and surprisingly flexible.

At EyewearBeyond, we work with wholesalers, optical stores, and independent brand owners worldwide who want to create branded eyewear collections with minimum hassle but maximum impact. Whether you’re launching your first collection or looking to expand your product line, private label allows you to test the market, build brand identity, and generate sales—without the high risks of full OEM development.

Let’s take a closer look at how private label eyewear works, what’s customizable, and how you can build a standout collection with the support of a reliable manufacturer.

How Does the Private Label Process Work in Eyewear?

The private label eyewear process is designed to be simple, streamlined, and scalable, especially for brands or wholesalers who don’t want to reinvent the wheel but still want a product that reflects their identity.

At EyewearBeyond, we’ve refined this process into a few clear steps so that even first-time eyewear entrepreneurs can feel confident from day one.

1. Select a Frame Style from Our Catalog

We offer a wide range of ready-to-produce frames—optical, sunglasses, reading glasses, and more—in various materials like acetate, TR90, stainless steel, titanium, or injection plastic.

These models have already been tested for fit and functionality, which means no mold fee, no engineering delay, and fewer risks. You simply choose the frame shape, color, and material that fits your audience.

2. Add Your Branding (Logo & Packaging)

Once the frame style is selected, we help you place your brand logo on:

• Temple (side arms)
• Inside of the arms
• Lenses (for sunglasses)
• Case, pouch, cloth, and retail box

Printing methods vary depending on material—options include laser engraving, silk printing, pad printing, metal logos, and more. We also help ensure all your packaging elements (cases, pouches, boxes) match your brand style.

3. Confirm Sample for Approval

We’ll produce a branded sample for your review. You can check fit, color, logo position, and overall quality before moving to mass production. One round of revision is free if needed.

Sampling typically takes 7–15 working days, depending on complexity.

4. Place Your Bulk Order

After sample approval, you’ll confirm:

• Quantity per model/color
• Final packaging method
• Shipment method (EXW, FOB, CIF, etc.)
• Payment terms and timeline

Our typical MOQ starts from 300 pieces per style, but we offer flexible solutions for new brands testing the market.

5. Mass Production & Global Shipping

Production time for private label orders ranges from 25 to 35 days, depending on volume. During this time, our QC team monitors the process, and we share updates, photos, or video inspections if needed.

We ship globally via air or sea—direct to your warehouse or to your fulfillment center.

From first email to final delivery, the private label eyewear process is all about speed, control, and customization. And with EyewearBeyond, you’re never doing it alone—we guide you through every step, so your brand can launch smoothly and grow with confidence.

What Eyewear Styles Are Available for Private Label?

One of the biggest advantages of private label eyewear is that you don’t have to start from zero when it comes to style. At EyewearBeyond, we offer a wide selection of proven, on-trend, and timeless frame styles—ready for branding, customization, and delivery.

Here’s a breakdown of the most popular eyewear styles that work well in the private label model:

1. Optical Frames

These are classic prescription-ready frames designed to fit a wide range of lens types. Popular shapes include:

• Rectangle
• Round
• Cat-eye
• Square
• Browline
• Oversized fashion frames

Best for: Optical stores, prescription eyewear brands, retailers in medical or fashion eyewear.

Materials available: Acetate, TR90, stainless steel, titanium, combination (metal + acetate)

2. Sunglasses

Private label sunglasses allow you to offer trend-driven products quickly, especially for seasonal drops or fashion-forward collections. Styles include:

• Aviator
• Wayfarer
• Round / Panto
• Shield sunglasses
• Flat-top or sporty styles
• Retro Y2K aesthetics (a big 2025 trend!)

Lens options: Polarized, gradient, mirrored, UV400, photochromic

Best for: Fashion brands, influencers launching product lines, resort and beach retailers.

3. Reading Glasses (Readers)

An often overlooked but high-demand product category. We provide ready-made readers in various strengths (+1.00 to +3.50) with sleek, stylish frames.

Best for: Pharmacy chains, bookstores, gift shops, B2B resellers.

Bonus: You can private label both the frame and the lens packaging (display boxes, cardboard holders, etc.)

4. Blue Light Glasses

Screen time is rising, and blue light eyewear is now a must-have category. These look like regular optical frames but come with blue light filter lenses—great for private label health & wellness brands.

Best for: E-commerce brands, tech gift stores, subscription box businesses.

5. Kids’ Eyewear

Safe, lightweight, and colorful options designed for children aged 3–12. TR90 and silicone materials are perfect for this category.

Best for: Pediatric clinics, children’s boutiques, school supply chains.

6. Niche Styles & Functional Eyewear

• Sports eyewear (cycling, skiing, fishing)
• Safety glasses (with ANSI/CE certifications)
• Folding glasses
• Eco-friendly frames (made from RPET, wheat straw, or recycled acetate)
• 3D printed or limited-run series

Style Matching Tip:

Not sure what fits your brand identity? Our product specialists can help you match your:

• Target market (age, region, gender)
• Price range
• Design preference (minimalist, bold, retro, professional)
• Market positioning (luxury, mid-range, budget retail)

With hundreds of styles available and new models updated every season, private label at EyewearBeyond is never one-size-fits-all. We help you curate your collection to match your vision—whether you’re launching five SKUs or fifty.

Can I Customize Private Label Eyewear Without Designing from Scratch?

Absolutely. In fact, that’s the entire point of private label eyewear—maximum customization with minimum complexity.

At EyewearBeyond, we help brands like yours build a unique collection using our ready-to-produce frame structures, while giving you the freedom to customize critical details that reflect your branding and target customer. You don’t need to be a designer or invest in expensive molds—you just need a clear brand vision.

Here’s how you can customize your eyewear collection without starting from a blank page:

1. Color Customization

We offer a wide range of stock colors for acetate, TR90, metal, and stainless steel frames. But if you want something special, we can produce:

• Pantone-matched acetate
• Custom gradient colorways
• Transparent or two-tone finishes
• Limited-edition seasonal color sets

This lets your brand stay on trend or even set the trend.

2. Lens Customization

Especially for sunglasses and blue light glasses, you can choose from:

• Lens tints (brown, grey, green, yellow, etc.)
• Mirror coatings (silver, gold, blue, rainbow)
• Gradient or solid tint
• Polarized or non-polarized lenses
• Anti-blue light coatings for digital screen protection

You can even print a small logo on the lens for fashion impact (common for sunglasses brands).

3. Logo Placement and Finishing

Adding your logo is one of the most important steps in customizing your eyewear line. We offer:

• Temple logo (inside or outside)
• Lens logo (for sunglasses)
• Bridge logo (for metal frames)
• Custom metal plaques (embedded inside acetate temples)

Logo methods include:

• Laser engraving
• Silk-screen printing
• Pad printing
• UV invisible printing
• Metal inlays
• Etching or embossing (for packaging)

4. Component Swaps

Want to make small but noticeable changes?

• Upgrade to spring hinges
• Add adjustable nose pads
• Switch to ultra-thin temples
• Choose premium acetate over standard
• Replace standard screws with tension-resistant versions

This gives your frame more character while keeping the structure intact.

5. Branded Accessories

Don’t forget the unboxing experience—it’s part of your brand. You can customize:

• Cleaning cloths (full-print designs, logo imprint)
• Soft pouches (faux leather, microfiber, RPET, etc.)
• Cases (hard cases, magnetic foldables, eco boxes)
• Retail boxes (with your logo and brand message)

All these elements are available in small MOQs—ideal for DTC brands, boutique retailers, and B2B resellers who want high perceived value.

With these customizable options, your collection will look and feel fully branded—even though you didn’t need to build a custom mold or CAD design from scratch.

This is what makes private label the fastest and smartest way to enter the eyewear industry with your own voice and vision.

How Is Private Label Eyewear Manufactured Step by Step?

You’ve picked your frames, added your logo, and finalized the look. But what happens behind the scenes to turn that concept into a physical product? At EyewearBeyond, our production process combines precision, consistency, and customization—all under one roof.

Here’s a clear breakdown of how private label eyewear is manufactured:

Step 1: Frame Selection and Confirmation

Once you confirm your styles, colors, and logo positioning, our team locks in the technical specifications. This includes:

• Frame material
• Colorway
• Lens options
• Logo method & placement
• Packaging preference

We’ll then issue a pre-production sheet for final approval.

Step 2: Material Preparation

Based on your chosen frame, our factory prepares the necessary raw materials:

• Acetate sheets for handmade frames
• TR90 pellets for injection molding
• Stainless steel or titanium wire for metal frames
• Lenses (stocked or custom tinted/cut)

If custom acetate or lens colors are needed, the lead time is slightly longer (5–7 days for special procurement).

Step 3: Molding and Frame Shaping

There are two major production paths depending on the material:

• Injection Frames (TR90, PC):
  Molded in high-pressure machines based on existing molds.
• Acetate Frames (Handmade):
  Cut from acetate sheets, then hand-polished, assembled, and formed through a manual heating & shaping process.
• Metal Frames:
  Bent and shaped using precise CNC or hand-guided techniques, followed by welding and polishing.

Step 4: Logo Application and Finishing

Now it’s time to add your brand to the frame:

• Laser engraving
• Silk printing
• Metal plaque embedding
• Lens logo printing

We verify logo positioning using digital alignment tools and provide photo/video confirmation if needed.

Step 5: Lens Assembly

Lenses are inserted, adjusted, and polished. For sunglasses, lenses are inspected for:

• UV protection level
• Polarization performance
• Color consistency

If prescription lenses are involved (OEM projects), they are cut and edged to fit each frame individually.

Step 6: Quality Control

Every unit is checked against a detailed QC checklist, including:

• Frame symmetry
• Hinge alignment and tension
• Logo clarity and adhesion
• Scratch resistance on lenses
• Packaging accuracy

Our QC team performs random sampling and full inspection for custom orders.

Step 7: Packaging and Final Delivery

After passing inspection, frames are:

• Wiped and cleaned
• Placed into branded pouches and boxes
• Packed in export cartons with bubble protection
• Labeled with barcodes (if needed)

We coordinate shipping via air or sea, depending on your timeline and destination.

From first concept to finished product, the entire process typically takes 25–35 working days. For repeat orders with the same specs, lead time is even shorter.

That’s how your vision becomes reality—with quality, efficiency, and brand impact built into every frame.

How to Ensure Quality for Private Label Eyewear?

When you’re putting your brand name on a product, quality isn’t optional—it’s everything. From the way the hinge opens to how cleanly the logo is printed, small details make a big impact on how your eyewear is perceived in the market.

At EyewearBeyond, we treat every private label project like a brand-building mission. Here’s how we ensure the eyewear you receive meets international quality expectations—consistently.

1. Material Sourcing from Trusted Channels

We only work with certified raw material suppliers, including:

• High-grade Italian or Chinese acetate (Mazzucchelli or equivalent)
• Swiss TR90 resin
• Certified stainless steel or titanium for metal frames
• Optical-grade polycarbonate or nylon lenses

Each material batch comes with traceable QC certificates and passes internal testing before entering production.

2. In-Process Quality Control (IPQC)

Unlike factories that only check quality after production, we implement multiple checkpoints during the process:

• Frame warping check after shaping
• Hinge tightness and alignment during assembly
• Logo position verification during printing or laser engraving
• Lens clarity and alignment under polarized light

We also train our technicians to self-check their work in real time.

3. Final Inspection Before Packaging

Every pair of glasses passes a final inspection station, where we check:

• Frame symmetry and balance (no tilt)
• Smooth hinge action, no squeaks or over-tightness
• No scratches on frame or lens
• Logo print alignment and clarity
• Accurate color matching with approved sample
• Clean and secure packaging

Depending on the order, we offer:

• Random sampling (AQL 1.5 – 2.5)
• 100% full inspection for premium/luxury collections
• Custom inspection checklists based on your market or retail requirements

4. International Standards Compliance

We manufacture private label eyewear in line with international compliance standards such as:

• CE / EN ISO 12312-1 (Europe)
• FDA drop-ball test (USA)
• UV400 / Polarized lens standards
• Nickel release tests for metal frames
• REACH / Prop 65 material compliance

If you require test reports, we can coordinate third-party testing (SGS, BV, TUV) for your batch before shipment.

5. Quality Guarantee & After-Sales Support

We stand behind our products. If any issues arise—defective hinges, logo fading, lens misalignment—we offer:

• Replacements or credit for verified defects
• Clear warranty policies before production starts
• Ongoing support for repeat orders and adjustments

Your success is our reputation. That’s why EyewearBeyond doesn’t just “ship products”—we help you build a trustworthy brand that your customers will come back to.

What Packaging Options Can Be Customized?

Great packaging doesn’t just protect your eyewear—it elevates your brand. For private label collections, the unboxing experience can make the difference between a one-time buyer and a loyal customer. That’s why EyewearBeyond offers full packaging customization options tailored to your market and positioning.

Whether you want to create a premium feel, emphasize sustainability, or simply stay consistent with your brand identity, here are your options:

1. Branded Eyewear Cases

We offer a wide selection of case styles that can be branded with your logo:

• Hard cases (clamshell, metal core, magnetic close)
• Foldable cases (ideal for e-commerce or travel use)
• Soft pouches (microfiber, suede, RPET fabric)
• Zip cases (more functional and durable)

Logo methods available:

• Debossing
• Screen printing
• Embossed metal plates
• Full-color UV printing

You can also select case colors and textures to match your frame designs.

2. Custom Lens Cloths

Microfiber cleaning cloths are a small but powerful branding opportunity.

• Sizes: Standard 15x15cm, or custom
• Edge finish: Serrated, hot cut, hemmed
• Print options: Full-color sublimation, single-color logo print
• Materials: Standard microfiber, suede microfiber, or recycled RPET

Some brands also use the cloth as a mini-brochure, printing product care tips or brand messages on it.

3. Eyewear Pouches

Lightweight, soft, and easy to customize. Available in:

• Microfiber
• Velvety suede
• PU leather
• Eco-cotton or bamboo fiber
• Recycled PET materials

Printing options: logo print, embroidery, leather tags

Perfect for minimalist packaging or to insert inside a hard case.

4. Outer Retail Boxes

Your outer box is often the first branded item your customer sees. We offer:

• Kraft paper boxes (eco-friendly, budget-conscious)
• Premium rigid boxes (luxury feel)
• Magnetic flap boxes (great for gifting)
• Flat-packed boxes for efficient shipping

Customize with your logo, slogan, care guide, QR codes, or social media links. Full-color printing, hot stamping, embossing—you name it, we do it.

5. Insert Cards & Brand Collateral

Don’t forget the details. You can also add:

• Thank-you cards
• Brand story leaflets
• Care instructions
• Product warranty cards

We help you design and print these in small batches, matching your brand fonts and color palette.

Packaging Tip:

If your eyewear is sold online, consider adding protective bubble sleeves, barcode stickers, and ready-to-ship retail cartons—we can pre-pack by SKU, reducing your fulfillment work.

Whether you’re targeting the fashion market, luxury segment, or eco-conscious buyers, customized packaging helps communicate your story and build lasting value.

What’s the Cost and MOQ for Private Label Eyewear?

Let’s be honest—cost is always a key factor, especially for first-time buyers or small businesses entering the eyewear market. The good news? With EyewearBeyond, you can launch a fully branded private label collection without sky-high MOQs or hidden fees.

Here’s a clear breakdown of what to expect:

1. What’s the MOQ (Minimum Order Quantity)?

We aim to keep private labeling accessible for smaller brands while still offering economies of scale for bulk buyers.

Need flexibility for a test run? Let us know—we offer low-MOQ starter packs for qualifying new clients.

2. How Much Does Private Label Eyewear Cost?

The price depends on material, design complexity, and quantity. Here’s a general guide:

Customization costs (one-time or per unit):

• Logo printing: from $0.10–$0.30
• Metal logo plaque: from $0.25
• Full-color box printing: from $0.20–$0.50
• Cleaning cloth (custom printed): from $0.15–$0.30

We always offer transparent quotes—no surprise charges.

3. What About Sampling Costs?

Before placing a bulk order, you can request:

• Unbranded samples: $10–$15 per model (refundable with order)
• Branded pre-production sample: $50–$80 including logo & packaging

Sampling takes 7–15 days, depending on complexity.

4. What’s the Lead Time?

Need products faster for a trade show or seasonal launch? Ask us about rush production and air delivery options.

With the right plan and a trusted partner like EyewearBeyond, building your own eyewear brand is more affordable—and faster—than most people think.

Who Is Private Label Eyewear Ideal For?

Private label eyewear isn’t just for big fashion houses or tech giants—it’s a powerful, flexible solution for small-to-medium businesses, startups, and even brick-and-mortar retailers looking to differentiate their product offerings.

If you’re wondering whether private label is the right move for you, take a look at the customer types who benefit most:

1. Independent Eyewear Brands

Whether you’re just starting your label or looking to expand your product line, private label allows you to:

• Launch faster with minimal risk
• Control brand aesthetics
• Offer seasonal or trend-focused drops
• Scale up as demand grows

EyewearBeyond supports brands at every stage, from small MOQ orders to high-volume global drops.

2. Optical Stores & Eyewear Retailers

If you’re already selling multiple eyewear brands, why not offer your own branded collection alongside them?

Benefits include:

• Better profit margins
• Stronger customer loyalty
• Exclusive product control
• Upsell opportunities with branded packaging

We help you match frame styles to your local market tastes, and even offer POS display solutions for in-store promotions.

3. Fashion and Lifestyle Brands

Already have an apparel or accessory line? Add eyewear to your offering without the need for eyewear-specific technical know-how.

Popular among:

• Apparel retailers
• Influencer brands
• Surf/skate/snowboard labels
• Fitness and wellness brands

We’ll guide you through everything—from material choices to matching your current brand tone.

4. E-commerce Startups & Amazon Sellers

Online is a perfect place to launch a lightweight, trend-focused eyewear collection. With the right packaging and positioning, you can build:

• Blue light or screenwear lines
• Niche sunglasses for Gen Z buyers
• Eco-friendly collections for conscious consumers

We also assist with:

• Barcode labels
• Dropship-friendly packaging
• Small-batch pilot orders
• Photography-ready samples

5. Corporate & Promotional Buyers

Looking for high-quality branded gifts or merchandise? Eyewear is both practical and memorable.

Ideal for:

• Event giveaways
• Festival merchandise
• Branded gift boxes
• Team gifts or retail collabs

We provide low-MOQ options with fast logo printing and custom packaging.

If you’re building a brand, launching a new product line, or simply looking to increase your profit margins, private label eyewear is a smart move. And with EyewearBeyond, you’ll have a team that understands your goals and works like your in-house product development partner.

How to Get Started with EyewearBeyond?

Ready to turn your eyewear brand vision into reality?

At EyewearBeyond, we make private label eyewear manufacturing simple, transparent, and built around your business needs. Whether you’re a first-time founder, a seasoned buyer, or a retailer looking to expand your product line, our team is here to support you every step of the way.

Here’s how to get started:

Step 1: Tell Us About Your Brand

Share your goals, audience, and product vision. You can start with:

• A style reference or brand you admire
• Target market and price range
• Logo files (if available)
• Estimated quantity and timeline

We’ll suggest frame styles, packaging options, and branding solutions tailored to your brand.

Step 2: Receive a Tailored Proposal

Once we understand your needs, we’ll send you a customized quotation with:

• Recommended styles & materials
• Customization possibilities
• MOQ & pricing breakdown
• Lead time & shipping options

If needed, we’ll also provide free design mockups or real photo previews to help you visualize your product.

Step 3: Order Samples or Pilot Run

Want to test the quality? We’ll send you samples or a small-batch production run with:

• Your brand logo on frame and packaging
• Complete retail-ready sets
• Option to tweak designs before scale-up

This is perfect for launching a limited edition, market test, or investor presentation.

Step 4: Launch Your Line

After confirming the specs, we’ll start mass production and handle everything from quality control to export documentation. You can focus on:

• Marketing & sales
• Retail setup
• Building your audience

We’ll keep you updated at every stage.

Building your eyewear brand doesn’t have to be complicated. With EyewearBeyond, you get factory-direct quality, flexible MOQs, and a dedicated team that treats your vision as our own.

📩 Ready to start? Contact us at [sales@eyewearbeyond.com] or explore our full range of styles at www.eyewearbeyond.com.

Let’s build something bold—together.