Everything You Need to Know About South Africa Eyewear Brands?
South African eyewear has a vibe — bold, colorful, and rich with local identity.From fashion stylists in Cape Town to DTC brands in Lagos, everyone seems to love the Afro-inspired shapes, tribal color palettes, and urban-soul attitude. But here’s the real problem: Most South African eyewear brands are small, boutique-driven, or design-led.They focus on storytelling, not […]
How Did Gentle Monster Redefine Fashion Eyewear for Gen Z — And What Can You Learn From It as a Brand Owner?
💡 EXPERT INSIGHT Author / Expert: Lauren ZhangRole: Eyewear Product & Manufacturing SpecialistCompany: Eyewearbeyond – Custom & Wholesale Eyewear Manufacturer “Gentle Monster didn’t win Gen Z by ‘making glasses’—they built a cultural product. The lesson for brand owners is simple: treat eyewear like a drop-driven fashion category, design for camera-first details, and make retail/packaging part […]
Is Jacques Marie Mage Really Worth the Hype — Or Just Great Branding?
If you’re in the eyewear business, you’ve definitely heard the name Jacques Marie Mage (JMM). Limited releases. Numbered frames. $800+ price tags.Photos that look like they belong in a Ridley Scott movie.And somehow, they’re always sold out. For many optical retailers and indie brand founders, JMM feels like the holy grail — the type of […]
